After graduating with a law degree in 2002, Charmaine opted for a markedly different career path than what she had studied for. Choosing instead to carve out her niche in service-oriented fields, Charmaine was co-opted by Loh Lik Peng (Founder of Unlisted Collection) into the role of sales and marketing manager for his then-fledgling Hotel 1929 in 2003. She proceeded to craft and construct – from scratch – a comprehensive sales and marketing strategy for the hotel and later extending to two additional hotel properties. The challenge of building a team and getting the hotel operationally ready within a very tight timeline was immense, but it was great exposure.
In an industry where leadership positions are synonymous with decades of experience, Charmaine’s flair for creative and innovative solutions, dogged insistence on the highest standards of customer service and capacity for handling mind-numbing levels of hard work have seen her rise to the position of General Manager.