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Mildred Cheong

General Manager
Air Black Box Asia Pacific

Mildred is a senior business executive with strong background and experiences in the travel, tourism and aviation industry.  She specialises in business development and regional marketing of travel innovation and technologies.  Armed with proven record in market entry strategy, business growth plans execution and channel management.

Started in the mid-90s with the largest travel wholesaler in Singapore, Mildred advanced her career with US Airways in the SE Asia office, and helped open new markets in Indonesia, Hong Kong and Greater China for the airline.

By early 2000, her planned move to Abacus International, a global airline distribution system, saw her portfolio spanned across from regional marketing in SE and SW Asia, to market development of China, and was base out of Shanghai for a period of time. 

As a professional chartered marketer, having joined Travel Innovation Partners, and now Air Black Box Asia Pacific, is the next phase of Mildred’s career in enjoining start-ups for travel technology companies.  She sees disrupt technology as the next big thing.

In her free time, she is an avid advocate for supporting causes in saving the environment.  Her commitment to plant at least 5 greens a year is doing her little part to help reduce carbon emission.