Asst Chief Executive Marketing Group
Singapore Tourism Board
As Assistant Chief Executive (Marketing Group) of the Singapore Tourism Board, Lynette Pang is responsible for building the Singapore destination brand globally and helms the international marketing efforts, driving the consumer-centric and yield-driven approach to marketing.
Her role as ACE Marketing gives her responsibility for brand strategy and global campaigns, corporate and consumer communications, marketing partnerships, digital and content, industry marketing, agency management and marketing capability development.
In her previous role as Executive Director, Arts & Entertainment, Lynette was responsible for the strategic development of the Arts and Entertainment sectors for tourism contribution. She also held a concurrent position as Executive Director, F1 & Sports, overseeing the growth of sports tourism. Lynette had also managed the Enrichment (Healthcare and Education) portfolio in STB previously.
Before joining STB, Lynette was General Manager at leading theatre company, Singapore Repertory Theatre and held marketing leadership positions at Yahoo! Asia and at film distributor, Warner Bros. Theatrical. She started her marketing career at Saatchi & Saatchi Advertising where she worked on the Singapore Tourism Board account.
Lynette graduated from the National University of Singapore with a Bachelor of Arts in English Literature and Sociology and completed an Honours in English Literature. She serves on the Board of Directors for the Singapore International Film Festival and Arts House Limited.