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Tammy Snow

Director, User Experience Research
Expedia, Inc.

Tammy is the Director of UX Research for Brand Expedia Global product organization. She joined Expedia in 2012 as one of three researchers. As the leader of UX research, she has successfully grown the team to include 10 researchers who work across 3 global regions. The Expedia UX Research team is an industry leader in delivering user insights related to product functionality, usability, appeal & customer delight.

Tammy started her career in User Experience in 1992. She spent several years working for WordPerfect, Novell, and Microsoft before leaving the corporate world to work as an independent UX consultant. After working on several unique and fun projects she made her way back to the corporate world at Expedia where she has had the good fortune of finding some of the most interesting research challenges of her career. She now fancies herself as a “finder of delight” which makes discussions about what she does very interesting.